The EEB campaign aimed to highlight the risks posed by polluting factories located in densely populated areas and traditional settlement centers. We uncovered an intriguing insight: many of these factories cultivate an image of innocence and social responsibility while prioritizing profit over the health and well-being of residents. To convey this stark contrast, I developed a series of ads for the organization that effectively exposed this duality. These ads were designed to function across both digital and print platforms, ensuring broad visibility and engagement.
