B2C Videos- UGC Production

I led a dynamic User-Generated Content (UGC) campaign at Datarails' marketing department, shot at Meta offices. My responsibilities encompassed scriptwriting, set creation, managing the shooting day, graphic asset development, and post-production video editing. By adhering to Facebook and Instagram Reel best practices, I crafted compelling scripts to captivate our audience. I curated an appealing set that aligned with our objectives and Meta's brand aesthetic. On the shooting day, I coordinated talent and ensured a seamless process. Additionally, I created captivating graphic assets and brought the footage to life through skillful video editing. After the campaign went live, I conducted data analysis to optimize conversion rates. This project showcased my expertise in leveraging best practices, creating engaging content, and utilizing data insights to drive marketing success.