Loulou's story began with two brothers who shared a deep passion for the world of alcohol, particularly wine. Their love for these fine beverages inspired them to launch a boutique online store, offering customers easy, accessible, and personalized access to a curated selection of alcohol products.
What sets Loulou apart is its unparalleled expertise in the world of alcohol, a vast knowledge of global brands, and a relentless drive to introduce the Israeli market to new flavors and aromas.
My mission was to help Loulou establish itself as a leading online liquor store while preserving its boutique appeal for its target audience, delivering an innovative, dynamic, and distinctive brand presence.
